K-pop (Korean: 케이팝; RR: keipap), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, rock, jazz, gospel, reggae, electronic dance, folk, country, disco, and classical on top of its traditional Korean music roots. The term "K-pop" became popular in the 2000s, especially in the international context. The Korean term for domestic pop music is gayo (Korean: 가요; Hanja: 歌謠), which is still widely used within South Korea. While "K-pop" can refer to all popular music or pop music from South Korea, it is colloquially often used in a narrower sense for any Korean music and artists associated with the entertainment and idol industry in the country, regardless of the genre.

(G)I-DLE - I Am (2018)


(G)I-DLE - I Am (2018)

I am is the debut mini album by South Korean girl group (G)I-DLE. It was released digitally on May 2, 2018 and physically on May 3, 2018 along with a music video for the title track, "LATATA".

Cube Entertainment presents a six-piece multinational girl group, (G)I-DLE. The hottest new girl group of 2018 formed with members from different nationality. The group is led by SOYEON JEON, a talented rapper who made appearances in highly popular television shows such as M.net's 'Produce 101' and 'Unpretty Rapstar'. Alongside SOYEON, MIYEON, SOOJIN, YUQI, SHUHUA, and MINNIE from the six-piece girl group. With the group's pre-debut marketing contents gone viral, fans' anticipation for (G)I-DLE debut built up to Its maximum rate.

With their unique styles and charms, (G)I-DLE differentiates themselves from the rest of their competitors. The title of the E.P., [I am], has been particularly chosen; the meaning behind it is introduce (G)I-DLE and its members to the music scene. This specific E.P. is consists of six tracks, including the lead single 'LATATA'.

The lead single 'LATATA' is a Moobahton trap track; a perfect match to show off (G)I-DLE's bold and powerful performance. The six members will turn into dancers who who would dance for their lovers. One notable fact about this upbeat track that it is written by SOYEON JEON and it has received the most views during the blind listening session. What makes the track more unique is the fact that it is very rare for a girl group to have their self-written song to become their own debut single. In addition, (G)I-DLE's modern uniqueness is represented through colours and art pieces in their music video; Ethnic artwork mix-matched with yellow and neon lights.

Second track of the E.P. "$$$" is a confident boosting anthem singing about no afraid of one's confident attitude. In track no. 3, "MAZE", (G)I-DLE expressed confused feeling about love through dynamic guitar riff and synth on euphoric beats. In track no. 4 "DON'T TEXT ME", the girls cut off their emotions and all of their ex's texts on chill trap beats. Fifth track of the E.P. "What's In Your House?", is an addictive track singing aboit a girl who fell in love. The album concludes with "Hear Me" witha subtle impact.

From Moobahton to Ballad, (G)I-DLE's E.P. embraces various music spectrum whic is very rare to be seen in a girl group's very first album. (G)I-DLE definitely possess all the right elements of a girl group to have. Fans can't wait to take a part in (G)I-DLE's exciting journey to success.

Just like the title of the first E.P., [I am] is an album to express who "I" am as individuals and as a girl group! SOYEON JEON puts her best efforts writing the lead single 'LATATA', she assigned each part of the song to a specific member so all can stand out on their parts! We hope you enjoy the musically unique album!

LATATA
$$$
MAZE
DON'T TEXT ME
What's In Your House?
Hear Me

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